EXECUTIVE SUMMARY 

Racing New South Wales has an unprecedented opportunity to permanently solve the industry's welfare continuity crisis, generate substantial ongoing revenue, and claim the undisputed title of global leader in racehorse welfare.

This proposal outlines the outright acquisition, custom rebuild, and exclusive licensing of the Race-2-Ride Training Passport specifically for Racing NSW.

By acquiring this turnkey platform rather than attempting a multi-year, high-risk internal build, Racing NSW bypasses development delays and secures an evidence-based system backed by unparalleled scientific rigour. The platform will be fully re-badged and, where necessary, custom-filmed as an exclusive Team Thoroughbred product, ready for a massive public launch before Christmas 2026.

The Value Proposition for Racing New South Wales

NSW LEADS THE WAY: This acquisition allows RNSW to confidently declare: "NSW leads the way in OTT retraining and welfare with Team Thoroughbred’s Race-2-Ride program." You will own the most comprehensive lifetime support system in global racing.

MASSIVE REVENUE GENERATION (100% RNSW OWNED): Once acquired, RNSW retains 100% of all future revenue. By mandating a $997 passport fee at foal registration (approx. 5,600 foals annually in NSW), the platform generates over $5.5 million per year in self-sustaining funding.

THE ULTIMATE PR WIN FOR EXISTING OTTs: Because the mandatory foal registrations make the platform highly profitable, RNSW can afford to gift the passport, or offer it at a nominal administrative fee, to thousands of existing OTT horses currently in NSW. Launching this prior to Christmas 2026 provides the ultimate gift to the NSW equestrian community and instantly populates the Team Thoroughbred platform with active users.

UNREPLICABLE EXPERTISE & SCIENTIFIC RIGOR: A tech agency can build software, but they cannot build an evidence-based welfare curriculum that protects the industry's social license. This platform is built on proven equitation science and combined reinforcement methodologies. Through a 12-month implementation retainer, Dr. Kate Fenner, the only person globally holding a PhD in horse training and behavior, serving as President of the International Society for Equitation Science (ISES), Board member of Pony Club Australia, and possessing 15 years of online equestrian platform experience, will oversee the platform build, reshoot/badge the curriculum for Team Thoroughbred, and train your staff to operate the system long-term.

A TURNKEY, RISK-FREE LAUNCH: No development guesswork. Racing NSW acquires a proven architecture, bespoke branding, and a dedicated mobile app, delivered on an accelerated timeline to ensure you are up and running, and leading the nation, by the end of this year.

THE WELFARE CRISIS & THE SOCIAL LICENSE THREAT

Racing faces mounting public criticism and severe threats to its social license to operate. While Team Thoroughbred NSW already does exceptional welfare work, physical rehoming programs alone cannot mathematically support every horse for its entire natural life.

Consider the scale of the challenge in NSW alone:

• 5,600 foals are registered annually in NSW.

• 34% never race. Thousands of horses are bred for the industry but exit before ever seeing a track.

• Those that do race typically compete for just 2-3 years, but will live for 20-30 years.

• Post-racing, these horses will change hands 3 to 4 times on average, making continuity of care and tracking almost impossible.

• Current physical retraining programs, globally, only reach a fraction of retiring horses and support them for a limited window of 6-12 months.

The Public Narrative: "Racing breeds too many horses, then abandons them when they are no longer profitable."

Following high-profile media exposés and increasing pressure from animal welfare organisations, this criticism is becoming harder to defend. The industry needs a comprehensive, scalable solution that protects every single horse, for life.

By acquiring this platform, Racing NSW permanently changes that narrative. Team Thoroughbred moves from offering limited physical support to providing guaranteed lifetime digital support for every horse that enters the NSW studbook.

THE SOLUTION: THE TEAM THOROUGHBRED TRAINING PASSPORT

A bespoke, white-labeled digital ecosystem that provides guaranteed, lifetime educational support for every horse in the NSW system.

This is not a temporary physical rehoming program; it is a permanent digital asset that stays with the horse for its entire natural life, equipping every subsequent owner with the exact tools they need to succeed.

How the Ecosystem Works

• Mandatory Attachment: The passport is attached at foal registration. The $997 one-time fee immediately makes the program self-funding and highly profitable for Racing NSW.

• Microchip Integration: The passport is linked directly to the horse's microchip, meaning it belongs to the horse, not the owner.

• Privacy-Protected Lifetime Transfer: The passport transfers automatically through unlimited ownership changes over the horse's 20–30 year lifespan. Crucially, while access to the training ecosystem transfers to the new owner, all previous owner data, videos, and private training history are kept strictly confidential and do not travel with the passport.

• Scientific Foundation: The entire curriculum is built strictly on evidence-based equitation science and combined reinforcement. This ensures the highest standards of modern animal welfare and provides a consistent, proven framework for owners.

What NSW Horse Owners Receive (Lifetime Access)

Upon enrolment, every owner of a NSW OTT horse gains immediate access to a dedicated Team Thoroughbred platform (built on Kajabi) and mobile app, featuring:

• Bespoke Video Curriculum: 50+ high-quality training modules, from foundation groundwork to advanced riding. Every video will be exclusively branded with Team Thoroughbred/Racing NSW badging.

• Live Coaching & Video Analysis: Weekly LIVE Q&A sessions and personalised video feedback (initially hosted by Dr Kate Fenner, with a managed handover to your newly trained Team Thoroughbred staff).

• The OTT Community Hub: A private, moderated online community for OTT owners to connect, share successes, and participate in exclusive Team Thoroughbred virtual LIVE training, shows and competitions.

• Safety & Crisis Support: Direct protocols and intervention pathways if owners encounter severe behavioural issues or welfare concerns.

By providing this comprehensive, easy-to-access support directly to the owner's smartphone, Racing NSW prevents the behavioural breakdowns that lead to horses ending up in the welfare system in the first place.

THE ACQUISITION PACKAGE

Racing NSW is not licensing software; you are acquiring a turnkey, fully developed digital asset. By purchasing the IP outright, you bypass 18–24 months of high-cost development and secure an evidence-based system ready for immediate deployment.

The $1.5M Acquisition Includes:

• Custom Platform Architecture: A dedicated Kajabi ecosystem and mobile app built entirely for Team Thoroughbred.

• Bespoke Content Creation: The complete digital re-badging of 50+ educational modules (from foundation to advanced), exclusively branded for Racing NSW, providing you with a massive, ready-to-launch content library without the need for a time-consuming production reshoot.

• Community Infrastructure: Full configuration of the community forums, live coaching pipelines, and virtual show architecture.

• Geographic Exclusivity & Market Rights: This acquisition grants Racing NSW the exclusive rights to use, mandate, and distribute the custom platform strictly within New South Wales. Note: The platform, IP, and bespoke content cannot be syndicated, franchised, or sold by RNSW to other state or national racing authorities. Dr. Kate Fenner retains full rights to develop separate, state-specific platforms (e.g., for Racing Queensland) independently.

THE REVENUE MODEL & ROI

Once acquired, the platform transitions immediately from a welfare expense to a highly profitable revenue stream.

• Compulsory Foal Registration: By attaching a one-time $997 passport fee to all foal registrations in NSW (approximately 5,600 foals annually), the platform generates over $5.5 million in annual revenue. RNSW retains 100% of these funds.

• The Ultimate PR Win (Pre-Christmas Launch): Because mandatory foal registrations comfortably fund the platform and cover acquisition costs within the first 4 months, Racing NSW can afford to gift the passport or offer it at a nominal administrative fee to thousands of existing OTT horses in NSW. Launching this initiative before Christmas 2026 instantly populates the community, creates incredible goodwill, and cements Racing NSW as the undisputed global leader in equine welfare.

12-MONTH IMPLEMENTATION & HANDOVER

To ensure the platform operates flawlessly and the methodology is strictly upheld, this acquisition is paired with a 12-month consultancy retainer ($2,500 per day, estimated at 4–6 days per month).

A tech agency cannot build an evidence-based welfare curriculum that protects the industry's social license. As the only person globally holding a PhD in horse training and behaviour, serving as President of the International Society for Equitation Science (ISES), and possessing 15 years of online equestrian platform experience, I will ensure a seamless handover to your team.

During the 12-month implementation phase, I will:

• Manage the technical launch and ensure a flawless enrolment process for new and existing owners into the Kajabi platform.

• Train the Team Thoroughbred re-trainers to manage the online community, host LIVE Q&A sessions, and facilitate the virtual shows.

• Educate your staff on the evidence-based combined reinforcement methodology, ensuring all advice given to the community remains scientifically sound, consistent, and adheres to the highest welfare standards.

IMPLEMENTATION TIMELINE 

ABOUT DR. KATE FENNER

Dr Kate Fenner brings exceptional qualifications and a proven platform ready for immediate launch:

• Honorary President, International Society for Equitation Science (ISES): Global leadership in evidence-based horse training and welfare; International scientific credibility
• Board Member, Pony Club Australia: Youth equestrian education, welfare, and safety expertise
• PhD (Horse Behaviour & Training), University of Sydney: Academic rigour in learning theory and training methodology
• 27+ years specialising in OTT Thoroughbred and Standardbred retraining: Deep expertise in racehorse-specific challenges and solutions
• Published researcher on racehorse welfare and retraining outcomes: Evidence-based approach backed by peer-reviewed research
• Founder, Kandoo Equine: 1,000+ active members on existing platform; Proven online training delivery model; Platform operational and ready to scale; Content library already developed 
• John & Josh Lyons Certified Trainer: Professional training credentials

CRITICAL ADVANTAGE: Platform and content already exist. No development phase needed. Can launch Team Thoroughbred Training Passport by Christmas 2026.

CLIENT TESTIMONIALS

Kandoo GOLD members who have retrained off-track horses using Dr Fenner's evidence-based methodology: 

Professional Trainer, Standardbred Specialist:

"I used this method on a 4-year-old OTT Standardbred gelding. I like the methods because they teach the horse a new way of being and allow them to learn how to move their body without the burden of a rider. With long-reining, the trainer can observe the horse's frame and make gentle, consistent corrections. This training method makes the transition straightforward with clear communication without any surprises."

OTT Mare Owner, Thoroughbred:

"Standing still for mounting (Kandoo's 'Hips to the Fence' lesson) was a game-changer right from the beginning. My OTT mare was used to being mounted 'on the move' - as a result, she learned to stand calmly, making mounting much safer. The Kandoo method of long reining and short reining helped her learn to bend laterally through her body before having a novice rider on board. This was also a great way to assess whether the horse was ready to ride or needed more groundwork."

Adopter of 8-Year-Old OTT Gelding:

"My horse, Beau, had osteoarthritis joints and some behaviours such as trying to bite humans and a fearful disposition. The groundwork on giving to the bit and shoulder control has been a blessing for him. He is now safe to be around. Due to the research-driven wisdom and the program, I can keep Beau. I let all my horse friends know of her program."

5-Year Kandoo GOLD Member:

"Kate is always so approachable, and her sensible approach makes her relatable to everyone - you never feel awkward asking a question. Kate's step-by-step guide is easy to follow and makes perfect sense, which gives clarity. This is such a benefit to educating OTT horses who have experienced such a different and sometimes frenetic training regime. The benefits of measuring their emotional level to help educate are imperative - I have found that some of my OTTs just zone out and become robotic. Increasing their emotional level and then giving them the chance to self-regulate and learn has been a game-changer for my horses and me. It never dates, and it's comforting to know I can always reach out if I hit a stumbling block."